Challenge
A local microbrewery with a growing following but disparate visual and naming conventions needed a cohesive brand identity.
Discovery
In preparation for a new brewery location and products, a standardized can design was a must to stand out in the grocery store aisle as well as give their new brewery a visual face.
Activation
Making the “three” in their brand the hero was the visual path we chose. And to pay homage to the “three nations” they are named for, a naming convention that tied the product and recipes to their origins created a cohesive story.
Impact
Our first three can designs and names have proven to be some of the brand’s most recognized and best selling products in their craft beer roster.