Challenge
As part of The Village Dallas’ multi-billion dollar expansion, we were charged with giving almost a dozen food and beverage, hospitality and retail businesses a brand truth, name and visual identity.
Discovery
Each location within this master-planned community needed to have an identity and brand truth of its own, but still work within overall master brand. This American Brasserie is located in the resident-only club house and situated near one of The Village’s prime amenities – the pool.
Activation/Manifesto
We gave this amenity the perfect name and identity to reflect the ease of grabbing a bite or taking a dip.
Dive in! The food is hot! The pool is cool! And your order’s ready!
Created for you and your neighbors, the Dive In is your year-round, something for everyone, go-to spot for whatever you’re craving. Grab a coffee on the go, a drink by the pool or table inside and count on the quality and experience you’ve come to expect from The Village.
So pop in or dine in, the Dive In is open.