Challenge
For more than two decades, national roofing and construction company Storm Guard had been a reliable name in helping homeowners rebuild and protect their properties after life's toughest storms. When it was time to expand and retool their franchise opportunities and offerings, they turned to GoDo.
Discovery
We quickly dove into their space and started our Brand Truth process. We found their authentic archetype in the Sage and found most of their industry messaging was through the Hero. We quickly found their tonal and visual whitespace and got to work.
Activation
We worked within the over 20 years of equity their current brand had garnered and built a refreshed, evolved identity. One that flipped the ratio of their current brand palette to lean into bright yellow, which helped them lead in a saturated industry of red and black. We leaned into expertise and exterior confidence and gave them a leading edge and new space to add new core capabilities.
From the trucks on the street to their strategy online, we transformed the Strom Guard brand from roofing and construction to Exterior Confidence.