How to GoDo
GoDo Discovery Co. offers whole-brand creative and consulting. And while that can cover a variety of engagement opportunities with your brand, our experience has shown and helped us identify three primary paths (ie: entry points) into whole-brand health; Brand Truth, Brand Culture, and/or Brand and Culture Alignment.
Which path is right for your brand?
We start with discovery, which informs diagnosis. Our initial action is to understand your specific brand challenges. Over the years we’ve discovered some common statements, questions and phrases that are key identifiers in the right path for your brand.
Common statements that lead to the Brand Truth Path
• Who are we?
• What should we say?
• How do we say it?
• Where do we say it?
• What does it look like?
• We have no identity?
• We aren’t authentic.
• What do we stand for?
• How do we differentiate from competitors?
Common statements that lead to the Brand Culture Path
• What do we stand for?• We can’t define our key brand culture tenets.
• We have varying answers from employees about key culture and brand tenets.
• Our internal actions are in friction with our external brand perception.
• Our turnover is high.
• We can’t figure out what our employees want/need/value.
Prescribe
Your discovery call will give us what we need to understand the best path for your brand. And while your brand’s specific challenges and priorities may lead you to one path or the other, we believe your brand’s truth and culture are explicitly connected. So no matter which path your brand takes we’ve built shared, core curriculum components and exercises within each path to begin aligning your brand and culture. Each path includes proprietary GoDo Sessions, Workshops, exercises and deliverables that will give your brand and/or culture a solid foundation that can lead to immediate actions.
And while we’ve created exclusive paths for Brand Truth and Brand Culture, some brands choose to address their brand and culture in parallel paths. Our Brand Truth and Brand Culture offerings are designed to be executed in tandem. Many of our greatest successes and lasting brand relationships have come from going through our immersive Brand & Culture Alignment process and whole-brand creative and consulting.