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Branding Agency Greenlight Adds A Partner

Todd Lancaster has been elevated to the post of chief creative officer and partner at Dallas-based branding agency greenlight. The post is a new one at the agency. Previously Lancaster was executive creative director. He joined the agency in 2016 as a creative director.


greenlight took to downtown Dallas to announce its new Director of Brand Experience with 'We Hired A Baker' pop-up

Independent creative branding agency greenlight announced Alex Baker as its first Director of Brand Experience at 7:30 a.m. on a Tuesday morning in downtown Dallas. 150 free donuts, 150 free coffees, a pop-up truck – all branded to make it clear “WE HIRED A BAKER.”



Humanizing a loyalty program is the ultimate goal of a new video series from La Quinta Inns & Suites called, “On The Road With Dave,”—featuring Dave Sims, La Quinta’s vice president of loyalty marketing.“On The Road With Dave" premiered last week on YouTube, as well as La Quinta’s brand channels, with two episodes: Episode 1 in Austin and Episode 2 in historic San Antonio.



For the past 25+ years, Erik has solved marketing and branding challenges for local, regional and national companies and brands. Prior to founding greenlight, Erik worked for agencies including Loyalty Matrix, Brierley & Partners, and Tracy-Locke.


Inspired meeting space HOWDO opens as venue for creative,professional collaboration

Dallas, Texas – January 19, 2017 – Creative advertising agency greenlight announced today the official opening of HOWDO, a first-of-its-kind modern meeting experience. Located in downtown Dallas’ Trinity Industrial District, this industrial-chic venue facilitates immersive thinking for professional and creative planning and doing.


Engage:Affluent: Yes, Luxury Brands, You Can Survive The Holidays Without A Discount

We just made it through a record-breaking Black Friday and Cyber Monday, but that’s just the beginning. It’s that time of year when retailers across the country go into hyper-sales mode to push brands in front of shoppers with open wallets. When consumers are conditioned to expect discounts and deals, we’ve got to look at how luxury brands stay authentic when taking on the holiday shopping season. While 2016 may not be particularly different than years past, there’s something refreshing about luxury brands that keep discounts off the table, staying true to an original brand, and innovating their approach to reaching target consumers.


Ad Week: After 10 Years, This Dallas Agency Is Still 'Greenlighting' Ideas, but With New Core Offerings

In 2006, the founders of Dallas-based agency Greenlight were out celebrating St. Patrick's Day, drinking green beers when they decided it was time to start their own shop. "There was a frustration about where big agencies were headed and a belief that a more nimble, more strategic, partner-driven structure felt better to us," said Greenlight co-founder and CEO Erik Herskind. Ten years later the 17-person agency has kept its name–an ode to green beer and to "greenlighting" ideas by moving projects forward–but revamped its offerings.


AgencySpy: Dallas' greenlight Hires Creative Director Todd Lancaster

Dallas-based agency greenlight hired Todd Lancaster as a creative director, tasked with leading projects across the agency’s client roster, which includes La Quinta Inns & Suites, Gold’s Gym and La Cantera Resort & Spa. He will report directly to chief operating officer Olivia Cole, who was promoted to that position this summer, rounding out an executive leadership team that also includes founder/CEO Erik Herskind.


Dallas-Based greenlight Makes Major Promotion on the Heels of Continued Growth and 10-Year Anniversary

Creative agency greenlight announced today the promotion of co-founder and former client services director Olivia Cole to Chief Operating Officer. This major promotion comes at an opportune time for the agency, just after celebrating 10 years in Dallas, as well as following a steady stream of continued growth, which Cole has been an integral part of securing.


These are the Best Places to Work in North Texas (in 2016, at least)

Dallas Business Journal’s Best Places To Work showcases North Texas organizations in five different categories: micro, small, medium, large and extra large. One hundred companies made the cut for this year's Best Places to Work, all of which can be viewed within the attached gallery in alphabetical order.


Dallas' Greenlight Celebrate Its 10th Anniversary with Some Almost-Nudity

What did your agency do for its 10th anniversary? Do you even remember it clearly?

You probably don’t. But employees of Dallas-based Greenlight (which has Gold’s Gym, La Quinta Inn & Suites and other clients) will, because the agency is documenting the date in a video series that will live forever and ever on YouTube, amen.


Moody Coliseum Court Design Revealed

With the $47 million renovation and expansion of Moody Coliseum moving closer to completion, SMU Athletics today revealed the new floor design for the historic facility. 

The new floor has a classic and clean look to it. The court will have a blue border with white lines marking the lanes, three-point arcs and mid-court stripe. The center-court logo includes the blue SMU word mark and red pony.